Do you see yourself as a marketing data expert who is brilliant with numbers? And are you great at communicating your insights to the team? Do you at the same time thrive in fast-paced project teams and a business that constantly develops? And finally, are you able to combine your strong commercial mindset with your data marketing skills to move our business to the next level? Then look no further! There’s a pretty good chance you’re the one we are looking for to come join our newly established marketing growth team.
As our new Marketing Data Analyst, you’ll be responsible for all areas related to performance tracking and insights. You’ll be the center for generating actionable insights to the team, as well as bringing new opportunities identified in the data forth.
Your tasks and responsibilities includes
Creating actionable insights that can improve and direct future lead-generating activities
Visualize the commercial impact of our initiatives on relevant metrics such as leads generated, conversion rate, ROI, and CAC
Develop and present self-service dashboards for non-data-savvy colleagues
Ensure efficient and precise performance tracking of campaigns
Combining our commercial goals with actionable data insights to identify untapped potential in the market
Having a holistic approach to our business and positively contribute towards our commercial goals
Challenging the existing to continuously raise the bar
As a professional, you are passionate about your discipline and you’re constantly at the forefront of the newest trends. Furthermore, you set the bar high for yourself and your team, and work with an engagement that motivates people around you. In addition, you deliver extraordinary results working together with others, but you’re also able to succeed on your own. Challenges don’t limit you, instead, you solve them with creative solutions.
Have prior experience with performance tracking, data analysis and visualization, preferably at least 1-2 years focusing on lead generation and/or within SaaS
Experience with optimization of lead generation across channels
Have the ability to combine data with the goals of our team and business
Experience with performance tracking of SEM and SoMe campaigns using data from e.g. Google analytics, Facebook, and Linkedin
Experience with mySQL, SQL or similar
Experience with R, Python or similar
Experience with BI tools such as Tableau
At Visma e-conomic, you’ll get a chance to work with some of the most dedicated brains with a strong passion for changing the financial and accounting world. We strongly believe that teamwork and having fun are prerequisites for great achievements.
You’ll be part of our growing marketing- and sales department. You will be working in our newly established Growth team alongside great colleagues with each of their specialized skill sets. Our team’s mission is to grow our business via lead generation. And of course, you’ll also work closely with the rest of the organization as leads without conversion is not worth much.
A professionally strong and engaging work environment
A highly supporting and young team culture
A flexible work environment
Company-paid pension and health insurance